AMERICAN MARKETING ASSOCIATION
We create branding for several AMA conferences each year. This was for the 2022 International Collegiate Conference, which drew marketing students from across North America. The AMA chose “Rise Together” as the theme — both to celebrate gathering in person again and to emphasize the value of working together through the AMA to achieve success.
We developed a vibrant look and feel with a nod to the host city of Chicago and its soaring skyscrapers. The creative was applied to social graphics, email headers, a T-shirt, signage and more. Our client reported that the branding “really popped” on site, providing an apt backdrop for a high-energy conference.